On 1st of December 2021,T-Series became the first YouTube channel to surpass 200 million subscribers. The Indian music and film production company became the owner of the first YouTube channel to achieve this milestone. This event happened five days after the birthday of the firm’s Managing Director, Mr. Bhushan Kumar.

The ride

The company was started in 1983 as record label and music production company by Mr. Gulshan Kumar. He is the father of present day Managing Director, Mr. Bhushan Kumar. The company made its way to the top and by 2014, the company held over 35% of Indian Music market.

The youtube channel of T-Series was started on 13th March 2006. The channel reached 100k subscribers in 2011, 1 Million Subscribers in 2013 and 10 Million Subscribers in 2016. And then the star entered the show – Reliance Jio.

T-Series and Reliance Jio

Mukesh Ambani, The top tier Business Magnate of India, the chairman of Reliance Industries launched Reliance Jio, a telecommunication company on 1st of September 2016. On 2nd of September 2016, Jio announced to issue free internet service on successful purchase of their sim card. This created a major internet outburst in India in short period of time.

Source: Dazeinfo.com

This graph depicts the subscribers growth of Jio Telecommunications (updated till Q3 2021). It shows the rapid popularity of Jio and the surge of subscribers in the third quarter of 2017. This created an Internet revolution in India, making internet available for the masses for free. Later the company began to make their service available at an affordable cost; cheaper than their competitors.

This introduction of Jio, the rise in internet users implied to increase in YouTube users. T-Series being an Indian Music channel and their wide availability of videos brought many subscribers for them. T-Series reached 50 million subscribers in 2018 and then this happened.

Pewdiepie vs T-Series

PewDiePie a.k.a. Felix Arvid Ulf Kjellberg

Pewdiepie is a Swedish YouTuber, who became famous for his horror gameplays and humor content. He was the most subscribed youtuber from 2013. The growth of T-Series became more evident that sooner or later it might become the most subscribed YouTube channel. People and other YouTube creators thought that YouTube is not for multimillion corporations such as T-Series.

They also stated that YouTube was a platform for independent creators and if companies are introduced into the platform, the independent creators might suffer. They also demanded a platform for corporates, separated from Independent Creators. So, the Independent creators joined hands and decided to push Pewdiepie to 100 million subscribers. They believed that this might show the power of independent creators.

Many campaigns were launched by other creators and fans to keep PewDiePie in the lead which includes the campaigns of creators such as MrBeast, Jacksepticeye, Markiplier, Logan Paul, KSI and other creators of the platform.

But despite all the efforts of the creators, T-Series became the most subscribed YouTube channel after surpassing Pewdiepie after many minor leads.

The Reign of T-Series

On 29th of May 2019, T-Series became the first YouTube channel to hit 100 Million subscribers. T-Series also owns other Youtube channels such as

T-Series owns a red diamond play button award for achieving 100 million subscribers on YouTube. Now, just after one and a half years later, T-Series has doubled its subscribers count and has reached 200 million subscribers.